Snoodie -shirts? Trousers? Hats? Oh my! With so many several types of clothing available, a business start-up or even a corporation considering its next marketing campaign could find it difficult deciding on what promotional and personalised clothing will be suitable to represent their business.
If you are in the mood for different things – or perhaps your company offers something a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as:
Higher education – Hoodies have become popular with students of colleges and universities, branded making use of their institute’s colours and logo. A university society or business selling to students may choose to consider a personalised hoodie for their own purposes, either because of their team/staff to wear or to sell to their customers.
Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates in which a t-shirt is simply insufficient. Gyms and fitness trainers might prosper in providing branded hoodies with their clients, to allow them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it could make sense for a company in the music industry to obtain in on the act. Perhaps a drum retailer or perhaps a record store should consider selling their own promotional hoodies?
Since they have grown to be popular just a few short years ago, hoodies have represented defiance, non-conformity and generally a method to stand out from the crowd and from the norm. While they might not suit all business and ventures, a personalised hoodie may be the perfect choice for a business that itself offers something that is clearly a little bit different.
Unfortunately, however, it should be noted that in a few countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the person, meaning that someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this in mind, it must be remembered that personalised hoodies are just appropriate in certain situations and circumstances and could not be at all appropriate when worn in certain places. Then again, feel free to use this to your advantage: a hoodie might be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.