Explainer video production is a multi-step process that involves more authorities than a single.
Generally, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each and every of these six function players uniquely contributes to video production.
Here’s a step-by-step description of the Video Production Procedure.
Step I: Understanding Client Brief
The initial step of the explainer video production approach involves going via client’s brief (a questionnaire filled by client), for understanding his/her small business entity and video requirement. Ordinarily, music video production is the scriptwriter who goes via this procedure. In case of doubts or queries, an interaction in between the scriptwriter and the client is arranged.
Step II: Analysis and Brainstorming
Right after all the relevant facts has been gathered from the client, a secondary investigation (if required) is carried out, for superior understanding the business. The short is explained to the storyboard artist and to the animator. Soon after both of them have understood the short, they sit with the scriptwriter to visualize the video storyline, choose on characterizations & other visual components, and finalize on how those elements would be animated. After everything is decided, the video script is crafted.
Step III: Scripting & Voiceover
Primarily based upon discussion, the explainer video script is crafted and sent to the client for approval. Ordinarily, a 60-seconds explainer video script includes 150-160 words. This script acts as the ‘armature’ around which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the objective of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.”- Wikipedia
Basically, storyboarding involves sketching the scenes of the video, frame-by-frame. Storyboarding is carried out on the basis of the final script. After storyboarding is performed, it is sent for client’s approval. On approval, the storyboard goes through illustration (colorization), and after again, it is sent to the client for approval.
Step V: Animation and Sound Effects
Once the totally-illustrated storyboard is authorized from the client, the animation course of action gets began. This process of course, consumes a lot of time as it is not a uncomplicated job to bring static storyboard characters/components to life. The animation is performed primarily based on the final voiceover, as a result ensuring right synchronization in between the audio and the visual.
Sooner or later, the animation and voiceover are integrated together to form the video. To this video, sounds effects are added. The sound effects boost the all round video high-quality and contribute in building subtle humor.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its supply files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production procedure ends.
To Conclude
If you are planning to get an animated video made, then you should hold in mind that no matter what explainer video style you decide on to have for your video, the production is time-consuming. Hence, in order to have a higher-high-quality video, the production team really should be given sufficient time to conceptualize and create it. Pull off an remarkable video and practical experience its positive aspects!